JOIN THE
FASTEST
GROWING,
YOUNGEST
MOTORSPORT
EVENT PADDOCK
IN THE WORLD.
WHO ARE WE?
We are producers of club racing events and festivals across North America to the next generation of enthusiasts. We combine on-track competition across multiple disciplines and present it to thousands of fans in weekend-long celebrations of the full spectrum of car culture.
OUR AUDIENCE
GRIDLIFE boasts one of the youngest most passionate motorsports audiences in the world. Each year we bring more and more young people to the race track as spectators, campers & drivers.
OUR ATTENDEES
FESTIVAL ATTENDEE GENDER
OUR DEMOGRAPHICS
FESTIVAL ATTENDANCE
2024 SEASON HIGHLIGHTS
GRIDLIFE Festivals: 5
GRIDLIFE Club Rounds: 9
Season Partners: 17
Total 2024 Drivers: 1,903
Avg Driver Age: 34yrs
Season Attendance: 76,000
Live Stream Broadcasts: 5
Social Following: 339,000
Total impressions: 65,000,000+
Music Performances: 60
High Fives: 235,000+ (est)
2025 SEASON ESTIMATES
GRIDLIFE Events: 10
Total 2024 Drivers: 2500
Season Attendance: 120,000
Season Partners: 20
Live Stream Broadcasts: 8
Total impressions: 80,000,000+
High Fives: 315,000+ (est)
2025 EVENTS
MORE ISN’T BETTER. BETTER IS BETTER.
SCHEDULE IS PROVISIONAL. ALL DATES SUBJECT TO CHANGE
TOP SECRET
🏁
TOP SECRET 🏁
#GRIDLIFE TrackBattle is our competitive time attack series that provides safe, spirited, and fun competitive track time for advanced and expert grassroot drivers. It’s our largest field of drivers, and the largest Time Attack organization in the country.
2024 COMPETITORS
405
TOTAL CLASSES
7
AVG CLASS SIZE
62
LARGEST
105
GLTC is built to promote variety of cars and clean racing. All killer no filler, GLTC races are 15 min, with four races a weekend. 2025 will continue to feature GLTC points rounds at every season event.
2024 COMPETITORS
155
LARGEST FIELD
60
AVERAGE FIELD
40
TOTAL RACES
40
The newest GRIDLIFE wheel-to-wheel sprint racing series that utilizes the Rush SR from Rush Auto Works. This lightweight and high performance sports racer is designed to be a driver’s car from the ground up.
2024 ENTIRES
160
TOTAL RACES
20
AVG FIELD
36
GRIDLIFE has established a success track record of introducing Drift as a motorsport to premier road courses for the first time. As non-competitive drift, we become a venue for some of the top talent in the world to put on their party shoes and shred tires all weekend.
TOTAL ROUNDS
7
EXCLUSIVE TRACKS
4
TOTAL DRIVERS
280
TIRES SHREDDED
5048*
JOIN OUR COMMUNITY
Be part of the GRIDLIFE movement and let’s drive your goals forward together. With opportunities for collaborative on-site activations, impactful content storytelling, and more, GRIDLIFE offers an authentic platform to connect your brand with the industry’s most dedicated automotive enthusiasts. Let’s talk about your brand, your strategies, and your goals—and discover how GRIDLIFE can help drive them forward.
