GRIDLIFE iRacer Experience Heads to PRI Show this December.
Eight Competitors at the recent GRIDLIFE GameNight Vegas shred virtual tires in GRIDLIFE’s Simulators.
GRIDLIFE heads to Indianapolis for the 2021 PRI Show December 9 -11 to produce the GRIDLIFE iRacer Experience in booth 853 on the show floor. The GRIDLIFE iRacer Experience is a new trade show activation concept for the motorsports event producer. The 20x30 island booth will feature six networked competition racing simulators running the latest iRacing build, complete with live announcing and production.
“GRIDLIFE’s goal of motorsports inclusion extends beyond physical events into sim racing, which allows an even lower barrier to entry for the next generation of drivers and fans. As we saw at our GRIDLIFE GameNight competition in Las Vegas, new talent can be sourced anywhere with iRacing. Participants can discover a community they didn’t know existed - and they can enjoy the same competition and comradery experienced at GRIDLIFE events in a digital medium.”
Over the course of the PRI show GRIDLIFE will host five races, two daily, with one final race on the last day. Leading up to these races, the sim rigs will be configured in qualifying mode, to select the fastest drivers in attendance on the show floor in order to compete in the races later that day. GRIDLIFE partner, iRacing, generously provided free three-month subscriptions to the game to give out as prizing.
GRIDLIFE iRacers Experience Competition Format
Race 1 (Day 1 Afternoon) Mazda MX-5 at Lime Rock Park (15 mins)
Race 2 (Day 1 Evening) Radical SR-8 at Mid-Ohio Sports Car Course (15 mins)
Race 3 (Day 2 Afternoon) Ford Mustang FR500S at Road America (15 mins)
Race 4 (Day 2 Evening) Radical SR-8 at Laguna Seca (15 mins)
Race 5 (Day 3) Mazda MX-5 at Watkins Glen (15 mins)
About GRIDLIFE:
Founded in 2014, GRIDLIFE is a motorsports event and lifestyle brand based in Chicago with a philosophy of motorsports inclusion to make racing more accessible to their diverse young audience. GRIDLIFE produces track days and festivals around the US with a focus on fun, high production experience and content, and driver development with programs ranging from beginner to advanced wheel to wheel racing. Motorsports include: HPDE / Track Day, TrackBattle Time Attack, GRIDLIFE Touring Cup (GLTC) wheel to wheel racing, Drift and more.
www.grid.life
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