Eibach Joins GRIDLIFE Touring Cup as Multi-Year Title Partner, Launching the Eibach GLTC Championship
Multi-year title partnership for hugely popular touring car series
CHICAGO (19 March 2025) –GRIDLIFE is proud to announce that Eibach, a global leader in high-performance suspension systems, has signed a multi-year agreement as the title partner for the GRIDLIFE Touring Cup (GLTC).
The series will be known as the Eibach GLTC Championship, marking a significant partnership that strengthens the future of grassroots motorsports and brings increased support to one of North America’s most competitive touring car series.
Since its inception, Eibach GLTC has redefined what makes a premier grassroots racing series, offering some of the most competitive and exciting wheel-to-wheel action in the country. With its single-class format and unique power-to-weight balance system, the series allows a wide variety of chassis to compete on equal footing.
The formula has resulted in thrilling, unpredictable racing where driver skill takes center stage. Eibach GLTC races are known for their close finishes, strategic battles and deep fields of talented drivers, making it one of the most dynamic and engaging forms of racing in the United States today.
“GLTC is part of the beating heart of racing, and under most of the cars in the field is the beating heart of suspension, Eibach,” said Adam Jabaay, VP of Motorsport/Co-Founder of GRIDLIFE. “The team and I are thrilled to welcome our longtime friends at Eibach as the title sponsor of the GLTC championship. Having toured their California facility almost a decade ago, and ran their stuff forever, I’ve been a fan. It's humbling to have them as fans and supporters of our passion project, GLTC."
The partnership will see Eibach extensively embedded within the GRIDLIFE community and will include a significant activation presence at multiple events throughout the season. The company will offer on-site technical support, product showcases and exclusive insights into their suspension solutions from race cars to tow vehicles. This engagement will allow drivers and teams to experience firsthand how Eibach’s precision-engineered products can enhance their race cars’ consistency, balance and control for that competitive edge.
“Eibach GLTC embodies the spirit of grassroots racing that Eibach has proudly supported for decades,” said Mark Krumme, Head of Marketing at Eibach. “The tight competition, passionate driver base and commitment to fair, balanced racing align perfectly with our values. We’ve long awaited this opportunity and are honored to be part of the GLTC championship. We look forward to taking it to the next level in supporting the drivers and fans who make it so special.”
The Eibach GLTC Championship will make its official debut under its new title at the GRIDLIFE season opener, GRIDLIFE South Carolina, at Carolina Motorsports Park, Kershaw, SC, April 11 - 13. The weekend will set the stage for another year of intense battles, ultra-close margins and the most exciting grassroots racing in North America.
2025 GRIDLIFE Championship Series Schedule
The Eibach GLTC Championship will be a headline attraction at GRIDLIFE’s marquee motorsports festivals, which combine top-tier racing with a unique fusion of car culture, music and immersive fan experiences.
GRIDLIFE South Carolina – Carolina Motorsports Park, SC – April 11-13
GRIDLIFE Special Stage – Michelin Raceway Road Atlanta, GA – May 9-10
GRIDLIFE Midwest Festival – Gingerman Raceway, MI – June 6-8
GRIDLIFE Mid-Ohio – Mid-Ohio Sports Car Course, OH – June 27-29
GRIDLIFE Circuit Legends – Lime Rock Park, CT – August 15-17
GRIDLIFE Chicagoland – Autobahn Country Club, IL – September 12-14
GRIDLIFE Laguna Festival – WeatherTech Raceway Laguna Seca, CA – September 26-28
GRIDLIFE Pitt Race – Pittsburgh International Race Complex, PA – October 17-19
Each event will showcase the very best in grassroots motorsports, with the Eibach GLTC Championship at the center of the action. In addition to GLTC, GRIDLIFE festivals feature Time Attack competitions, drifting exhibitions, track-day experiences and high-energy music performances, creating an unparalleled motorsports culture event for racers and fans.
For more information on the Eibach GLTC Championship and the full GRIDLIFE season schedule, visit grid.life.
About GRIDLIFE
Founded in 2014, GRIDLIFE has redefined the motorsports landscape by combining grassroots racing, car culture, and music into a series of immersive festival-style events. By fostering an inclusive and accessible racing environment, GRIDLIFE has grown into one of the most unique and dynamic motorsports communities in North America. With a focus on competition, community, and culture, GRIDLIFE events attract thousands of racers, fans, and automotive enthusiasts every year.
About Eibach
Eibach is a globally recognized leader in high-performance suspension technology, producing precision-engineered springs, dampers, and stabilizers for motorsports, street performance, and OEM applications. With a rich legacy in professional racing, Eibach products are trusted by top teams and grassroots competitors alike for their precision, durability, and performance-enhancing capabilities. Whether on the track or the street, Eibach is dedicated to delivering the highest quality suspension solutions for ultimate handling and control.