GRIDLIFE and FCP Euro Accelerate Into Their Eighth Year of Partnership With New Activations and the Launch of the GRIDLIFE Motoring Meet Presented by FCP Euro
CHICAGO, IL (1 APRIL 2025) — GRIDLIFE is proud to announce the continuation of its longstanding partnership with FCP Euro, marking the eighth consecutive year of collaboration between the two powerhouse brands in motorsport and automotive culture. Building on shared values of community, enthusiast engagement, and performance excellence, the 2025 season introduces exciting new touchpoints for fans and drivers alike.
This year, FCP Euro will be present at select GRIDLIFE festivals across the country, bringing high-energy brand activations, fan engagement opportunities, and their latest fleet of demo vehicles—including a four-seat drift taxi project. This bold and unexpected build exemplifies the spirit of fun and innovation that has long defined the FCP Euro brand and its presence at GRIDLIFE events.
A major highlight for the 2025 season is the evolution of the GRIDLIFE Showcase into the GRIDLIFE Motoring Meet Presented by FCP Euro. Inspired by the success of FCP Euro's own Sunday Motoring Meet series held around the country at locations such as Lime Rock Park and their Mesa, AZ office, this new activation will be a cornerstone of the GRIDLFIE festival experience.
“The Motoring Meet isn’t just about showing cars—it’s about creating a space where enthusiasts of all makes and models can come together, connect, and share their passion in the heart of our festivals,” said Chris Stewart, President of GRIDLIFE. “FCP Euro’s commitment to building inclusive, community-driven events makes them the perfect partner to bring this vision to life.”
The GRIDLIFE Motoring Meet Presented by FCP Euro will take place at seven GRIDLIFE events throughout the 2025 season, including:
South Carolina Festival – April 11-13 | Carolina Motorsports Park, SC
Midwest Festival – June 6-8 | Gingerman Raceway, MI
Summer Apex Festival – July 25-27 | Road America, WI
Circuit Legends – August 15-17 | Lime Rock Park, CT
Chicagoland – September 12-14 | Autobahn Country Club, IL
Laguna Festival – September 26-28 | WeatherTech Raceway Laguna Seca, CA
Pitt Race – October 17-19 | Pittsburgh International Race Complex, PA
The Motoring Meet invites enthusiasts to register their rides and showcase them in premium festival locations. Registration includes full weekend admission and premier parking at the center of the action.
To register your vehicle for the first Motoring Meet of the 2025 season at GRIDLIFE South Carolina, visit www.grid.life/south-carolina.
“From our humble Sunday morning gatherings to anchoring a major national festival series, it’s incredible to see how the community has grown,” said Michael Callaghan, Head of Brand Marketing at FCP Euro. “We’re excited to welcome fans across the country into the FCP Euro experience, trackside and beyond.”
Together, GRIDLIFE and FCP Euro continue reimagining what automotive culture can look like—uniting motorsports, music, and enthusiast communities under one banner.
About FCP Euro
With locations in Milford, CT, and Mesa, AZ, FCP Euro is an online retailer of Genuine, OE, and OEM European auto parts specializing in BMW, Volvo, Audi, VW, Mercedes, and Porsche. Since 1986, FCP Euro has become widely recognized by enthusiasts in the community as their preferred source for parts. With a Lifetime Replacement Guarantee, Hassle-Free Returns, and Free Shipping, FCP Euro has continuously challenged and advanced the standards of quality, service, and technology in the automotive aftermarket. Visit www.fcpeuro.com or @fcpeuro on social media for more information.
About GRIDLIFE
Founded in 2013, GRIDLIFE is the leading motorsports lifestyle brand in North America, combining high-performance racing with music festival energy. GRIDLIFE events feature Time Attack, drifting, and HPDE racing alongside live concerts and immersive fan experiences. GRIDLIFE creates a vibrant, inclusive environment where car culture comes alive.